Hearth & Dough
Instagram Content Calendar
3-week posting plan optimized for reach and brand awareness. Each post includes a ready-to-copy caption, hashtags, and the best time to post.
11
Total Posts
Mon · Wed · Thu · Fri · Sat
Optimal Posting Days
9–12 AM & 6–7 PM
Best Times
3–4 posts
Avg Weekly Posts
Week 1
4 posts scheduled
Cookie Lineup Flat Lay
💡 Monday 9 AM gets the breakfast scroll. Use a bold question CTA to drive comments.
Six flavors. One obsession. 🍪 Our full NY-style cookie lineup is here and every single one is made from scratch with b...
BTS: Making the Focaccia
💡 Wednesday is mid-week peak. BTS content builds trust and authenticity.
We start every batch from scratch. 🫶 No shortcuts. No premade dough. Just flour, olive oil, time — and a whole lot of ...
Market Day Countdown
💡 Post day-of at 3 PM — people plan dinner around 3–4 PM. Story format drives real-time urgency.
We're setting up RIGHT NOW 🙌 Tonight at the Fullerton Night Market — come find us! 🥪 5 focaccia sandwich flavors 🍪 ...
Post-Market Recap
💡 Friday morning recaps create FOMO. "Sold out" stories drive next-week attendance.
That's a wrap on another Thursday 🙌 Thank you to everyone who came out to the Fullerton Night Market last night — you ...
Week 2
4 posts scheduled
Sandwich Deep Dive: The Italian Stallion
💡 Tuesday at noon hits the lunch scroll. Showcase your premium ingredients — people eat with their eyes.
Meet The Italian Stallion. 🇮🇹 Citterio mortadella + Genoa salami + provolone + peppery arugula + garlic aioli + Marco...
This or That Poll
💡 Wednesday evening primes the audience for Thursday. "This or That" drives comments = algorithm boost.
The ultimate debate 🍪 vs 🥪 We get this question at every market: "Should I get a sandwich or cookies?" Our answer: Y...
Live at the Market
💡 Story only — keep it quick and real-time. Add a location sticker for discoverability.
We are LIVE at Fullerton Night Market 🌙 Come say hi — we're set up and ready to feed you! 🥪 Chicken Pesto · Italian ...
Catering Promo
💡 Saturday morning reaches people planning events. Catering posts convert to high-value bookings.
We don't just do markets. 🥪🍪 If you've got a crew to feed, we'll show up with a spread that actually gets people talk...
Week 3
3 posts scheduled
Cookie Close-Up: Maui Wowie
💡 Monday "dream" posts perform well. Sensory language ("close your eyes") boosts saves.
Close your eyes. 🌺 You're on the island. Warm sun. Ocean breeze. And somehow, you're holding the best cookie you've ev...
What Makes Focaccia Different
💡 Educational content gets saved and shared. Wednesday evening is peak Reel engagement time.
Not all bread is created equal. 🍞✨ Here's why we chose focaccia for our sandwiches (and why you'll never go back to re...
Customer Love / Testimonial
💡 Friday social proof posts drive weekend word-of-mouth. Ask for comments to boost reach.
This is why we do it. 🥹 Nothing beats hearing that someone drove 30 minutes to try our cookies — and came back for mor...
📈 Instagram Best Practices for Hearth & Dough
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Best Posting Times
Mon–Fri: 9–11 AM or 6–8 PM. Thursday: 3 PM (market day). Avoid weekends before noon.
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Content Mix
40% product shots, 30% behind-the-scenes, 20% engagement/polls, 10% catering/B2B.
#️⃣
Hashtag Strategy
Use 8–15 hashtags. Mix broad (#OCFoodie) with niche (#BrownButterCookies) for max reach.
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Engagement Hack
Reply to every comment within 1 hour of posting — it signals the algorithm to boost your post.
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Stories Daily
Post 3–5 Stories every day even if no feed post. Use polls, countdowns, and location stickers.
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Reels Priority
Instagram favors Reels for reach. Even a simple 15-sec cookie close-up with trending audio works.