Maui Wowie
Social Media Launch Campaign · June 2026
Campaign Assets
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Lifestyle – Packaged
Feed post — product lifestyle
Flat Lay – Full Lineup
Feed post — show full cookie range
Cross-Section – Interior (Pro Edit)
Feed post / Reel B-roll — texture close-up
Hand Hold – Sunny Outdoor
Feed post — lifestyle / fun
Launch Graphic – Square
Instagram feed square announcement
Launch Graphic – Story
Instagram / TikTok Story announcement
Maui Wowie Cookie
Product close-up — Levain style
Teaser Story – "Island Vibes Dropping Thursday"
Post Mon/Tue — mystery teaser, no reveal · True 1080×1920 PNG download
Teaser Story – "Can You Taste the Island?" (Beach Edit)
Alternate teaser with beach photo · True 1080×1920 PNG download
Ready-to-Post Captions
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Something tropical is coming. 🌺 We've been in the kitchen testing something new — and it just might be our most dangerous cookie yet. Drop hint: think sunshine, islands, something a little nutty 🥥 and something sweet 🍫 Thursday. Fullerton Night Market. Stay tuned 👀 @hearthanddough
🌺 NEW COOKIE DROP: Maui Wowie is HERE. Brown butter dough packed with toasted macadamia nuts, sweet shredded coconut, golden pineapple & white chocolate chips. One bite and you're on the island. 🏝️ $5 each — find us this Thursday at the Fullerton Night Market 🌙 📍 Downtown Fullerton Plaza | 4:30–8:30 PM Limited quantity. Don't sleep on it. #MauiWowie #HearthAndDough #FullertonNightMarket #NYStyleCookies #CookieDropAlert #SoCal #FoodieOC #BrownButterCookies
NEW COOKIE JUST DROPPED 👆 The Maui Wowie — our most tropical cookie yet. 🥜 Toasted macadamia 🥥 Sweet shredded coconut 🍍 Golden pineapple 🍫 White chocolate chips 🧈 Brown butter base THIS THURSDAY ONLY Fullerton Night Market | 4:30–8:30 PM
We made the most tropical cookie we've ever baked 🌺 The Maui Wowie is dropping this Thursday at the Fullerton Night Market. Macadamia + coconut + pineapple + white chocolate in a brown butter cookie. Come find us 4:30-8:30PM 🌙 #cookiedrop #fullertonnightmarket #brownbuttercookies #cookietok
New cookie just dropped: Maui Wowie 🌺 Toasted macadamia · Coconut · Pineapple · White chocolate · Brown butter $5 — This Thursday at Fullerton Night Market (4:30–8:30PM) Limited qty. Come early.
Suggested Posting Schedule
Teaser Stories
Cross-section photo + "Something tropical is coming 🌺" — no reveal yet
📸 Interior close-up photo
Big Reveal Post
Launch graphic + full announcement caption. Post to feed + Share as Story
📸 Square launch graphic + caption #1
Day-of Hype
Story countdown sticker + "We're setting up in a few hours!" behind the scenes
📸 Hand-hold outdoor photo
Live at Market
Instagram Live or Reel of cookies at the booth. Story updates throughout the night
📸 All product photos
Recap / FOMO
"Sold out of Maui Wowie! Back next Thursday 🌺" with photos from the night
📸 Flat lay / branded packaging shot
Hashtag Bank
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